Manager- Social and Digital Media

JOB PROFILE

• Establish overall social and digital media strategy for the brand and manage the timely execution of the same.
• Manage all social and digital media platforms for the brand, by ensuring timely delivery of content and strategic, ROI driven advertising campaigns.
• Respond to customer inquiries and offer a positive customer experience.
• Assist the branding team with the digital execution of branding initiatives.
• Create moodboards, manage and coordinate fashion photoshoots for the brands under the ODEL umbrella.
• Managing costs related to all social/ digital media marketing activities.
• Offering analytical insights and regular reports on the performance of digital marketing campaigns.

CANDIDATE PROFILE

• A Degree / Professional qualification in Marketing/ Digital Marketing or a similar specialisation.
• Minimum 2 years of experience in a similar role.
• Proven experience in running paid ad campaigns on Facebook, Instagram, Google ad platforms and LinkedIn.
• Experience in SEO / SEM mechanisms.
• Strong content writing skills.
• Google search ads, display ads, and analytics certification preferred.
• Facebook blueprint certification preferred
• Experience in organising and managing fashion photoshoots.