Head Of Marketing & Promotion

The Institute of Certified Management Accountants of Sri Lanka (CMA Sri Lanka), set up in 1999 with the technical assistance of CMA Canada currently CPA Canada and incorporated by Act of Parliament No. 23 of 2009 is the National Professional Management Accounting Institution in Sri Lanka. CMA is a member of the International Federation of Accountants (IFAC) the Global Body for the Accounting Profession with a total membership of over 3.0 M Members Worldwide, the two Regional Bodies South Asian Federation of Accountants (SAFA) and the Confederation of Asia and Pacific Accountants (CAPA).

The institute wishes to recruit an energetic, self-motivated, objective-driven team player for the below vacancy with a minimum of 10 years experience in marketing & promotion and preference will be given to those with senior experience in the educational field.

Key Responsibilities

• Build and execute comprehensive brand and promotional strategies in order to meet the desired brand positioning and sales targets.
• Initiate, direct and coordinate integrated campaigns that connect customers to their brands.
• Conduct and Monitor marketing campaigns throughout the country, advertising campaigns, digital marketing, conducting research and contributing to the development of products/brands.
• Organize, conduct and take part in exhibitions and other relevant awareness building activities to increase brand and corporate value of CMA Sri Lanka and its associated brands.

Candidate Profile

• Knowledge and experience in developing strategic brand plans and translating them into agency brief.
• Minimum of 5 years’ experience in Professional Brand Marketing would be a definite advantage.
• A Professional or Academic qualification in Marketing, Business Management or Equivalent with practical experience in marketing.
• A resilient person with strong interpersonal communication, PR and analytical skills.
• Good communication ability in English and Fluency in Sinhala/Tamil.
• Self — Motivated and willing to lake up challenges and work against tight deadlines.
• Experience in event management and promotional activities would be an advantage.
• Results oriented with a commitment to achieve the agreed targets.
• Design skills will be an added advantage.
• Preferably below 55 years.