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DIgital Media Executive /March 12, 2026

Colombo

Application ends: 2026-04-30
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ODEL PLC

ODEL PLC, a fully owned subsidiary of Softlogic Holdings PLC, is the premier fashion and lifestyle department store brand in the country.

With 34 years of expertise in fashion the company revolves around a simple yet winning philosophy: a relentless pursuit for the highest quality products and services across the globe, coupled with a superior customer service that ensures a uniquely memorable shopping experience to the customer.

ODEL is the custodian of a range of much-loved home-grown private label brands while it also holds the franchise for several leading international high fashion brands.

ODEL continuously evolves to offer customers new experiences, new brand additions, insightful and fashion savvy campaigns that help keep the brand at the foremost of fashion and lifestyle to both local audiences and tourists who patronize the store.

DIGITAL MEDIA EXECUTIVE

Creative, innovative, social media savvy go getters – this is for you!
Join the fastest growing fashion retail brand in Sri Lanka as a Digital Media Executive!

JOB PROFILE

  • Social media trend forecasting and developing social media strategies

  • Crafting & executing the social media content strategy across all digital platforms

  • Create and update content calendars on a regular basis

  • Listen and respond to customer inquiries

  • Plan and manage all paid advertising campaigns across all digital channels

  • Sharing relevant performance reports to support decision making

  • Manage and optimize the social media presence across all platforms, including content creation, scheduling, and engagement

  • Coordinate with influencers and brand ambassadors to amplify reach and engage with the target audience

REQUIREMENTS

  • Minimum 1 year experience in a similar role

  • Degree or professional qualification in Marketing, Digital Marketing, or a related field

  • Sound knowledge in digital marketing strategy

  • Expertise in Meta Ads Manager, Google Ads, TikTok Ads and LinkedIn platforms

  • Excellent Sinhala and English Content Writing Skills

  • Excellent copywriting and proofreading skills

  • Ability to work with minimal supervision

  • Creative mindset with a keen eye for detail and aesthetics

  • Proven experience in managing influencer marketing campaigns

  • Experience in creating engaging and visually appealing reels