Marketing Manager

We are seeking an experienced and commercially driven Marketing Manager to lead the marketing function of a leading retail and FMCG organization in Sri Lanka. The successful candidate will be responsible for developing integrated marketing strategies, driving customer engagement, and supporting business growth through impactful ATL, BTL and digital marketing initiatives.

Key Responsibilities

• Develop and execute the annual marketing calendar and integrated campaigns.
• Manage ATL, BTL and digital marketing initiatives.
• Develop strategic partnerships for promotional and commercial activities.
• Drive customer loyalty and data-driven marketing initiatives.
• Lead digital, social media and e-commerce marketing activities.
• Support marketing feasibility studies and new outlet launches.
• Manage marketing budgets, campaign performance and ROI.

Candidate Profile

• Degree in Marketing, Business Administration, or a related field.
• MBA, SLIM or CIM qualification would be an added advantage.
• Strong experience in marketing, preferably within retail, FMCG, supermarkets or modern trade.
• Hands-on knowledge of campaign planning, marketing budgets, ROI and customer data analytics.
• Strong leadership, negotiation, communication and creative thinking skills.
• Fluency in English and Sinhala; Tamil would be an added advantage.