ODEL PLC
Manager Marketing
JOB DESCRIPTION
- Planning and mapping marketing strategy for the brand in alignment with company’s business and financial objectives, to maintain the position of market leader in fashion retail
- Developing and deploying effective marketing campaigns across digital and traditional communication platforms
- Driving the brand’s digital and social media portfolio: Creating continuous engagement with customers via social media to maintain the brand’s top of mind recall. Continuous need creation via relatable and engaging content
- Driving incremental sales via strategic tactical campaigns in alignment with buying and finance departments
- Growing ODEL’s private brand portfolio in terms of revenue and customer share
- Drafting and maintaining the company’s marketing budget in line with the company’s sales projections
- Continuous assessment of marketing ROI through cohesive progress reports • Heading and driving the marketing team towards achieving company’s short mid and long term goals with necessary guidance. Project-wise resource allocation • Being the organization’s agent towards external parties such as media, stakeholders and potential clients and building strategic partnerships • Steering and providing leadership to a dynamic young team toward achieving the marketing objectives of the business
REQUIREMENTS
- Proven track record of at least 5 years in a similar capacity, preferably in the fashion or lifestyle retail industry • Excellent leadership and organizing skills
- Analytical and creative thinking • Sound communication, interpersonal and networking skills
- Be up to speed with current fashion trends, digital innovations and best practices
- BSc/ BA in business administration, marketing and communications or relevant field
- MBA/ professional qualifications such as CIM or CIMA
