Brand Manager /Senior Brand Manager – Retail Sector
Brand Manager /Senior Brand Manager – Retail Sector

Brand Manager /Senior Brand Manager – Retail Sector

Website Softlogic Holdings PLC

Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC, is a leading partner for many of the world’s leading Consumer Electronics and Furniture Brands in Sri Lanka. Softlogic’s extensive retail and distribution network comprising of over 230 showrooms located island wide has made its retail chain a natural choice for customers in Sri Lanka. Softlogic Retail has an enviable range of international brands in its portfolio such as Panasonic, Samsung, Dell, Candy, Nokia, Apple, Acer, Xerox to name but a few and also carries its own private label brands such as Softlogic Prizm, MAXMO & Softlogic Furniture. While bench marking a strong presence, we place a high emphasis on instilling employees with integrity professionalism and pro-activeness while creating a highly competent workforce. As a member of the Softlogic Group, you will have invaluable scope for career advancement as well as the opportunity to follow your passion amongst seasoned professionals in their respective industries.

HAVE YOU GOT WHAT IT TAKES?

RETAIL SECTOR – BRAND MANAGER / SENIOR BRAND MANAGER

JOB PROFILE

  • Develop and execute comprehensive marketing strategies in line with company objectives.
  • Drive synergy between marketing, product development, and sales to optimize sales growth.
  • Manage budgets for marketing campaigns and monitor expenses to ensure maximum return on investment.
  • Stay up to date with industry trends, market conditions, and best practices in branding.
  • Lead the digital team to execute effective digital campaigns in alignment with overall marketing strategies.
  • Manage external agencies, suppliers, and stakeholder relationships.

REQUIREMENTS

  • Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
  • Minimum of 3 years’ proven experience in Brand Management.
  • Strong analytical skills with the ability to interpret market data.
  • Excellent negotiation and communication skills.
  • In-depth knowledge in market trends and consumer preferences.
  • Ability to thrive in a fast-paced and dynamic environment.

The above position exists at the Marketing Division of Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC, which manages the Retails Operations in Consumer Electronics & Furniture.

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