Website Softlogic PLC
JOB PROFILE
- Ensure the annual/monthly topline target of the business is achieved
- Monitor reach, traffic, and conversion of each activity for insights and improvement
- Carry out digital marketing using all key channels and tools and optimize ROI to the business
- Manage marketing budget and monitor the spend while ensuring Return on Marketing Investment (ROMI) is maximized and the agreed spend % is maintained within the threshold
- Mine and analyze customer behavior data and emerging trends to drive optimization and improvement of marketing techniques
- Analysing data to find gaps in the business and come up with innovative, effective and creative solutions to grow the e-commerce site
- Integrate/set up relevant tracking to the MarTech and AdTech tools/software
- Collaborate/monitor and review digital marketing adivities of 3rd party agencies
- Coordinate with inter-company departments to achieve business goals
- Prepare and review annual, quarterly, and monthly sales strategy plan for business and conduct post sales analysis
- Plan and execute monthly marketing plan
- Coordinate with Group IT and related IT vendors regarding system changes, UI changes and website related developments
- Coordinating new product arrivals with the business and look at possible options to increase the online product portfolio
- Managing the content calendar and briefing creative team for content development
- Ensure site performances ore optimized and all the key elements such as site content, navigation to support campaigns
- Collaborate with internal and external stakeholders of the business, create reports for management
- Manage special projects related to e-commerce such as the Samsung E-store, Expats, Gift Vouchers
REQUIREMENTS
- Bachelor’s or Master’s degree in marketing, business or a related field
- 3+ years of experience in a similar capacity of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing
- Strong knowledge of digital marketing channel, including social media, paid search, SEO
- Experience in managing and optimizing campaigns using Focebook Ads, Google AdWords and other digital advertising platforms
- Experience in Google Analytics or other analytics tools to track and measure the effectiveness of digital marketing campaigns
- Familiarity with e-commerce platforms and digital sales channels
- Excellent written and spoken communication skills
- Excellent analytical and project management skills
- Ability to work independently and as part of a team in a fast-paced environment
- Certifications in digital marketing such as Meta Blueprint, Google Ads, Google Analytics, or HubSpot Inbound Marketing Certification would be a plus
